Simplot and Hugo's Presents HollyDazzle: Festival of Lights

3rd Annual HollyDazzle
November 25, 2018

Saturday the 24th, check out a FREE screening of Arthur Christmas (Rated PG) at 11AM, provided by River Cinema in East Grand Forks.

On the 25th, check out some family-friendly activities including: horse drawn carriage rides, pony rides, cookie decorating, ornament decorating, s'more roasting and a photo booth camper all starting at 3 p.m. Local choirs will also perform in Town Square, Freedom Church, and the Blue Moose Deck!

The HollyDazzle parade, which goes down DeMers Avenue and across the Sorlie Bridge into East Grand Forks Riverwalk starts at 6 p.m., followed by a fireworks display over the Red River. Attendees are encouraged to bring chairs and blankets to cozy up.

Click for information on our Downtown Window Decorating contest for downtown businesses!

Press and Links:

ND Tourism
Explore Minnesota
Only in Your State
Dakota Student
Grand Forks Herald


The HollyDazzle parade will begin at 6PM, and go on DeMers Avenue starting by HB Sound & Light and Whalen’s Moving & Storage, across the Sorlie Bridge into East Grand Forks, and end in front of the Blue Moose.

Click to Download the Parade Registration Form,
or complete online below and do payment over the phone by card at 701-757-4051.

Registrations forms are prioritized by the order in which they are received. The earlier we receive your registration the closer to the front of the parade your parade entry will be. Your parade number will be sent out to you before the parade.

Registration deadline is November 16, 2018 at 5:00PM.
Late applications will be accepted until our lineup is full.

Fill out the parade registration form below!

My entry is from a: *
Contact Name *
Contact Name
Address *
Phone *
Will your entry include music or noises? *
Height Restriction of 13 Feet, 10 Inches. List size of trailer to be used, or are you walking? Do you have any special needs? Will you be handing out cards or literature? etc. NOTE: No candy may be thrown from a motorized unit. It MUST be handed out by walkers.
It is understood that service groups and organizations have their own insurance. Please list your insurance company and type of policy.
Liability Clause *
Liability Clause
I, the undersigned, agree that I will notify my participants that they alone are responsible for any personal injury and/or property damage resulting from participation in this Parade of Lights. I specifically release and discharge in advance the Downtown Development Association, the Cities of Grand Forks and East Grand Forks, and iHeartMedia (and any associates) from any and all liability.